This is a F/W sportswear collection. It is inspired by the concept of pollution. The collection has a strong connection to the concept in that it consumes and takes over its environment. In away it becomes one with the environment just like pollution. The edgy vibe is portrayed though the use of paint to give it a roughness to it, along with the sportswear fabrics and detail closures. The customer that wears this collection is into contemporary sportswear and shops at labels such as Ann Demeulemeester, Ellery, Alexander Wang, and Rick Owens. It is a very fun and edgy style!